Google AdWords has announced a big change to its ad delivery system that could negatively impact conversion goals and cause campaigns to go significantly over budget.
Effective today, October 4, 2017, AdWords now allows for daily budgets to be exceeded by twice of the set amount. Users received a notification within AdWords, linking them to a detailed announcement to learn more about the change.
It’s unclear how this change will affect cost per conversion goals, but it has the potential to give advertisers and their clients a ton of headaches.
Many marketers are already aware that daily ad spend on a Google AdWords […] Read more