AdWords Update Allows Daily Budgets to Spend 200% of Set Amount

AdWords Update Allows Daily Budgets to Spend 200% of Set Amount

Google AdWords has announced a big change to its ad delivery system that could negatively impact conversion goals and cause campaigns to go significantly over budget.

Effective today, October 4, 2017, AdWords now allows for daily budgets to be exceeded by twice of the set amount. Users received a notification within AdWords, linking them to a detailed announcement to learn more about the change.

It’s unclear how this change will affect cost per conversion goals, but it has the potential to give advertisers and their clients a ton of headaches.

Many marketers are already aware that daily ad spend on a Google AdWords […] Read more

Exact Match Close Variant Problems in AdWords—Is Your Money Being Wasted?

Exact Match Close Variant Problems in AdWords—Is Your Money Being Wasted?

Exact Match targeting in AdWords used to function exactly like it sounds. But with a peculiar change implemented in March 2017, advertisers started getting a lot more than they bid for.

Prior to the update, ads were only able to appear for “close variants” of Exact Match keywords, like subbing a plural for a singular or correcting a slight misspelling.

But with this latest change, AdWords is diminishing the effectiveness of this keyword strategy by allowing for “additional rewording and reordering for exact match keywords.”

What does that mean? And how does it affect your AdWords campaigns?

It means is that Exact Match targeting is […] Read more